Here are five ways that blogging can help improve your business and apply the benefits of adding value for your customer target markets.
You have a business that you know people will love. You have spent so much time and effort (and money) investing in yourself and your business. But nothing is as straightforward as you would like. When you seek out advice, a lot of people often say, "you need to add value". But rarely is "Value" explained. Within this post, I will outline how having a blog for your business will add value to your customers. You will also develop an understanding of the benefits of adding value through blog writing and some examples of how they are applied in different industries.
So, what's "Adding Value"
Adding value to your products or services acts as an incentive for your customers to buy from you. There are several ways you can do this, but one of the easiest ways is to provide education, information and entertainment. Answering your customers' questions, or teaching them how to do something is extremely valuable to improving your business' reputation and getting your brand out there.
The following are 5 are ways in which blogging will help your business grow:
1. Increase Your Web Traffic
Whether you're a Freelance Copywriter (like me), an Accountant, or sell clothing, a blog will provide value-driven traffic to your website. Posting and updating content consistently with educational and entertaining value is key to a successful content marketing campaign. Companies that blog see an increase of 55% web visitors than those who don't. The more people that come through the door (so to speak), opportunities for your business to sell more products or services. Companies that use blogs see an increase of 67% more leads per month than those that don't. This is a significant increase that could help you blow the competition out of the water!
Tips For Your Content
Your content plays a huge role in increasing your business' visibility. It needs to speak directly to your target audience. Not only that but consider what issues your customers may be facing – I know when I am stuck, I turn to google for answers. Consider how you can provide solutions to your customers' problems and tailor your blog around your target audience pain points. This will increase your traffic and build trust in your brand.
The Huffington Post is one example of how blogging can increase your business. They bring in a whopping $14 million to their business monthly through their blog. That is simply staggering!
2. Adding Value Increases Networking In Your Niche
Most people, when thinking of blogging for their business, tend to focus on their customers. But an Established blog has endless possibilities to network.
Following a competitor's blog can lead to directly scoping them out:
What are they writing about?
How is it valuable?
What can you do to improve it?
The ones who are willing to comment and get to know other bloggers are the ones who develop a connection to establish the best portfolios and partnerships.
These partnerships can be used for guest blogging, creating backlinks to your website, lead to collaborative projects such as webinars, interviews, podcasts.
Tips for Networking Through Blogs
Subscribe, comment and share your niches most trusted blog posts. This will get you recognised by the blog owner, and then you can establish that valuable connection with them. Your engagement will increase through their followers, and guest blogging will help develop backlinks to your website.
3. Helps Develop SEO Strategies
There is so much information surrounding SEO that it can become its own blog series. However, when it comes to blogging, your website becomes alive.
1. Blogging keeps your website fresh and updated – nobody trusts an old website that hasn't kept up with the times. And Google only delivers updated content, so blogging actually helps keep your website indexed often.
2. Reading blog posts takes time; this increases the amount of time someone spends on your website. The longer that your readers stay on the website, the more trusted your website is according to Google algorithms – pushing your website up the ranks (unofficially).
3. Blogging develops your long-tail keywords, increasing your competitive edge. Everyone wants to rank on the top spot for Google searches, long-tail keywords help navigate readers to your website. People searching Google will use four or more words. Using your blog to do this will help drive traffic to your website.
4. Use blogs for your internal linking strategy, signposting your visitors around your website will enhance your SEO. With blogs, you can link back to previous posts that relate to the topic of your current post. This can act as an anchor text to strengthen the connection of keywords for Google's algorithm.
5. Other sites can link back to your blog as a source of reference. Having backlinks to your website (links from other websites to yours) establishes trust and increases your website's authority. Websites that have a blog increase their inbound links by 97%.
4. Increases Engagement From New Customers
No matter what you're shopping for, those businesses that consistently blog will attract more attention from customers. This only works if your content adds value, but the general rule of thumb is the more attention your website gets, the more new customers you attract.
Customers like to be educated and informed. It helps make purchasing decisions. This research-based approach is the ideal opportunity to provide value. When I say value, I'm not talking lowest price, I mean, something that makes your product or service stand out.
Think about it like this:
Would you rather buy a car that has 100 terrible reviews but costs $1000, or would you spend $50,000 on a vehicle that has 25 really positive reviews and has a guarantee three-year warranty?
Now, when people make larger purchases, they conduct more thorough research. Having your blog and positioning your business as an industry leader can sway opinion and be factored into the purchasing cycle.
Top Tips for Engaging New Customers
Run your SEO strategy throughout your blog, using short and long-tail keyword searches and optimise the page for SEO. Once you publish your blog, share it across all of your social media channels and newsletters. And, the most critical aspect of any blog? Make sure you have clear Call To Actions throughout – i.e. read a related blog post, fill out a form, set up a consultation, etc.
A tax consultancy firm will use their blog to educate prospective customers about anything relevant to tax. Do a quick search, and you will find thousands of possible keywords and questions that people search for answers every day. Use this to create your blog strategy, so when the problem is typed into Google, your website will come up with the solution.
5. Show and Tell
Many businesses use their blog to demonstrate their products and services. This is especially true for those businesses that provide a complicated service. Blogs are a link to past success; in my case, they are a way for me to showcase my knowledge and writing skills. Blogs break down the nitty-gritty details of your products or service and allow you to feed that back to customers who may not be aware of what you have to offer.
Blogs are also a simple way to update using technology that you may not be too familiar with. So use them to your advantage. Tell stories with a clear beginning, middle and end. Highlight success results and answer questions. These are what's important to your customers.
A great piece of marketing is social proof. We, as buyers, can never get enough of them. In fact, over 94% of purchases made online, are made based on reviews and testimonials of other buyers. One very versatile piece of copy that utilises social proof is case studies. Once your case study or "success story" has been created, you can use it in a variety of different ways. One such way is to create articles for your blog around them.
Now that you have a better understanding of how blogs can improve your business go ahead and try for yourself. Have fun with it, use images and GIFs, don't be afraid to be a person representing your business. After all, People Buy From People.
About the Author
Steven Westwood is a Freelance Copywriter that helps connect businesses with their customers to improve lead generation and drive sales. He has been writing since 2011, and provides copywriting services for social proof, increasing brand awareness through press releases and creates top blog content for his customers. Visit his website to see samples of his work and to get in touch.