Word of mouth is your most effective tool for attracting high-income customers. Think about it; you don't buy anything online without checking reviews. More than 94% of online sales are made because of reviews and testimonials. There is a whole marketing niche based on word of mouth, and it's worth a staggering $6 trillion in annual customer spend.
Case studies (also called success stories) are reviews on steroids. They are immensly powerful. If you have a complicated service, case studies will help to reduce the customer journey. Rather than trying to tell your prospective customers about your service, you can show them.
Your case study is evidence of success brought about by someone using your product or service. Because of this, it can very easily turn your lurkers into buyers. And, a well-written case study is versatile. That's why I have attached a very handy eBook to this post, so you can access it for FREE.
Get the most out of your evergreen marketing tools, and increase your reputation, brand recognition and sales. Download the document here: