As a digital marketing strategist, a lot of my focus centers on persuading audiences to take specific actions when they arrive at a site. Many of our techniques on being more persuasive come from past experiences and observations that we make in the world around us. The good news is that there is a more focused and structured approach to being persuasive on purpose.
It’s an area that all marketers can benefit from tremendously, referred to as Cialdini’s seven principles of persuasion. https://bit.ly/2NBdlkN