For marketers, understanding the cognitive processes that take place in your customers’ mind when they make key decisions will help answer a variety of questions. For one, you do not want to force your customer to waste mental energy on decisions that do not really matter.
On average, we make around 35 000 decisions every day and the somatic marker hypothesis proposes that decision-making is a process that depends on emotion. Discover the four mental processes that influence decision-making and how to simplify this for your customers. https://bit.ly/3qLPFbJ