If you run an e-commerce store or rely on your site for leads, customer engagement and general traffic to ensure your business functions, understanding your data is paramount. We are a data driven performance digital agency and believe that in order to leverage insights and data to make better business decisions, your website analytics needs to be set up for best-practice and in-depth insights.
If your website analytics are not optimised or set-up correctly to get the best insights, you will be lost in a sea of data and overwhelming terminology that won't make any sense. We partner with SMME's to ensure they understand what they are lacking when it comes to their website analytics by offering an audit.
The audit is a report that will list various checks which we conduct showing what might be lacking and what needs to be implemented. If you run online campaigns, and don't understand how to measure the success of those campaigns properly, we will highlight all these pitfalls and ensure you understand how to view data so it makes sense and what are the areas that need to be focused on in order to get the best out of your analytics.
Our website analytics audit includes the following and is usually costed at R5 500.
For any Explore Protech member, we are offering the audit at a reduced cost of R3 800.
You can e-mail me directly: email@example.com to redeem the offer.
Establish whether Google Tag Manager and Google Analytics are installed.
Review tracking ID and establish if this correlates with Google Tag Manager
Review if the correct Tag Configuration Track Type is selected
Review triggers and establish if all triggers are firing
Review Business Goals are set up correctly.
Review existing goals and establish in they are still in line with site.
Review Business Goals by checking URL string and naming conventions are correct.
Review Conversion Funnel
Review Event Tracking is set up according to best practice
Review relevant site events are set up and and being tracked in line with conversions goals:
Custom Reports Set-Up
Review Custom Reports are set-up in line with business goals.
Review if there are any Existing Reports using Data Studio.
Set Up Different Views (using filters)
Review if all views set up are according to best practices.
Unfiltered (Raw Data)
Master (excluding internal IPS/Agency)
Review and establish if audiences are updated and relevant by reviewing:
If Analytics and Google ads are linked.
Review existing list sizes and whether they are eligible to run.
Review conversion funnel and where users drop of in the journey
Segmentation of Audiences
Establish if audiences are updated and relevant by reviewing:
Which audience segments are most engaged and are bringing in the most conversions (demographics, devices, browsers, regions)
Establish whether lists are large enough to run across all channels
Review Cross channel sources